Chillin'Competition

Relaxing whilst doing Competition Law is not an Oxymoron

Marketing domination

with 2 comments

In a previous post we explained why, in our view, the criticism that DG Comp only targets U.S. companies does not make much sense (see here) .

But now we have discovered -with the help of the above pic (thanks to Gil Ohana for sending it to us!)- that antitrust enforcement concerning U.S. corporations may be based on a big misunderstanding rooted on different terminology.  Whereas in Europe we’re suspicious of any reference to dominance , in the States this term does not have the same connotations. By bragging about their dominance on the market (like S&M does in the photo), some firms might be unvoluntarily attracting antitrust scrutiny. The bottomline: there are no U.S. dominant firms, only marketing tricks.

[Yes, I know, this "theory" doesn't pass the laugh test, but the pic is good anyway].

A piece of important advice: don’t make the same mistake I made, and don’t google SM domination (at least while at the office…). Really, don’t!

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Written by Alfonso Lamadrid

20 November 2012 at 1:16 pm

Posted in Jokes

2 Responses

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  1. Alfonso, modesty requires that I give credit for the photo to Mark Lemley.

    Gil Ohana

    20 November 2012 at 4:40 pm

  2. Pls never write that don’t Google something in office… It is hard to follow… I did and within 3 seconds, i realized sometimes we should follow wise man’s advice.. lol

    Avinash Dadhich

    21 November 2012 at 12:34 pm


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