Google reaches a settlement with the FTC
Google has reached a settlement with the FTC! Details can be found here.
The settlement concerns the licensing practices of some key technologies to competitors and the management of campaigns by online advertisers. The investigation into Google’s search-related practices, on the other hand, has been closed (by a 5-0 vote).
According to the press release, Google’s ‘Universal Search’ and other changes can be ‘plausibly justified as innovations that improved Google’s product and the experience of its users’.
We are all wondering the impact this outcome will have on the (European) Commission’s ongoing investigation (although we presume this did not catch DG Comp’s officials by surprise).
Btw, I will be speaking soon about antitrust and search engines, so these developments come in handy (not sure if that’s the right expression considering that for a couple of months I’ll be a one handed man..)