Chillin'Competition

The notion of competition on the merits (which I recently discussed in a paper here) would have been aptly described, until recently, as a relic of the early days of Article 102 TFEU. Just take a look at the case law of the past decade.

Landmarks from Deutsche Telekom and TeliaSonera to Intel and Slovak Telekom (not to mention the Post Danmark saga) ignored competition on the merits altogether. At best, the notion featured in the old formulas taken from early judgments. In practice, however, it played no role in the assesment.

There was a good reason why competition on the merits was disregarded in the long decade preceding Servizio Elettrico Nazionale. It had been accepted that most potentially abusive conduct is normal (by which I mean that it has a pro-competitive potential and that it is also routinely implemented by non-dominant firms).

For instance, the fact that a practice is, objectively speaking, a product improvement does not insulate it from scrutiny under Article 102 TFEU.

The main conclusion to draw from this consistent case law is that authorities cannot be required to show that a practice is an abnormal method of competition. Typically, an abuse can be established by showing that the contentious conduct is a source of actual or potential effects in the relevant economic and legal context.

Things have changed. All of a sudden, it looks as if the notion of competition on the merits is central to the interpretation of Article 102 TFEU. Deciding whether or not a practice is a legitimate method of competition now seems to be a key step in an abuse of dominance investigation (at least in some quarters).

As I argue in my paper, this perception is not only difficult to square with the case law, but it is also dangerous. It is dangerous in the sense that it risks taking law and policy back to the stone age. If not handled with care, competition on the merits may pave the way for the comeback of intuitive and informal analysis (which we thought had left us for good).

Consider the example of tying. Is this practice a ‘normal’ method of competition? It certainly is. Decades of experience and formal analysis show that it is potentially pro-competitive (we know that the combination of products and of features can improve the competitive process in several ways).

We also know that tying is pervasive in the economy. Both dominant and non-dominant firms routinely engage in tying, typically for non-sinister reasons. In other words (and to come back to the vocabulary used in Servizio Elettrico Nazionale), non-dominant firms can (and do) ‘replicate’ the conduct.

In fact, tying illustrates (perhaps better than any other practice) the limits of the ‘replicability test’ at which the Court hinted in Servizio and reveals, moreover, that the said test is underinclusive (it would lead to Type II errors).

In spite of the above, tying can be caught by Article 102 TFEU if, absent an objective justification, it is a source of actual or potential anticompetitive effects in the relevant economic and legal context.

The key consideration is not whether this practice can be categorised as falling outside the scope of competition on the merits, but whether, in a particular factual scenario, it causes net harm on the competitive process. An authority (or claimant) cannot and should not be expected to establish, in addition to the effects, that tying is at odds with competition on the merits.

This (well-established and uncontroversial) analytical framework risks being replaced by intuitive, informal analysis that revolves around deciding whether tying is a legitimate method of competition (or an abnormal one instead).

We already have examples of this intuitive interpretation of Article 102 TFEU. Coming back to the example of tying, some commentators have argued that this practice is not competition on the merits insofar as it deprives customers of choice (presumably the possibility of acquiring the tying product without the tied product).

Crucially, these intuitive claims are made without the support of any theoretical and/or empirical evidence. They are an expression of what we might call a ‘vibes-based approach’ to the interpretation of Article 102 TFEU.

My point in this post is that this ‘vibes-based approach’ is not only at odds with the case law (the Court has consistently emphasised the importance of experience and economic analysis when construing competition law provisions), but also risky.

First, intuition and informal analysis would make enforcement less rigorous. Second, they would make it less predictable, since the established body of knowledge may be disregarded altogether in favour of ad hoc, impressionistic evaluations. Third, they would pave the way for the arbitrary and capricious interpretation of the law. ‘Vibes’, by definition, cannot be meaningfully challenged before a court, because they are just that – vibes.

Finally (and more importantly), intuition and informal analysis distract us from the fundamental substantive issues. Rather than focusing on the net impact of a practice on the competitive process, the assessment would turn into pigeon-holing and semantic discussions.

What is the solution? How can the risks associated with the notion of competition on the merits be addressed?

The solution, I argue in my paper, is simple: it is a matter of following the case law. As far as the vast majority of practices are concerned, the question of whether a practice is, in principle, an expression of competition on the merits and that of whether it can cause anticompetitive effects are one and the same. Showing the latter implicitly proves the former.

This is not only the approach that the Court has consistently followed since the early 2010s, but the one that ensures that law and policy remains rigorous and grounded on the best available expertise. Authorities (which would not be wasting precious resources arbitrarily categorising practices) would also gain from this approach (as would the system as a whole).