Relaxing whilst doing Competition Law is not an Oxymoron

What to make of the fresh charges against Google

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Making habits

The Commission is making a habit of sending Statements of Objections to Google. There should be little doubt that Google has become the most emblematic saga of the decade (and one cannot exclude at this stage that it will also dominate the coming one). Yesterday, it brought additional charges relating to the Search case and fresh ones concerning its ‘AdSense for Search’ platform. Neither of the two moves is particularly surprising, as they have been expected for a while. Yet they reflect very well the current trend and the remaining open questions. ‘How many more Statements of Objections?’ is of course the one that springs to mind immediately. I can also think of the following:

All Google-related cases are essentially variations on the same theme: When reading about the AdSense case, it became pretty clear to me that it raises the same fundamental issue as Google Search and Android. The question is whether – and why – it is an abuse for an integrated firm to favour its own activities. The case law does not support the idea that dominant firms are bound by a general duty of non-discrimination. Thus, the Commission will have to articulate a coherent legal test and to explain how its interpretation of Article 102 TFEU is consistent with prior case law and its overall approach to the enforcement of the provision.

Clarity in this sense is indispensable, as the positions hinted at by the Commission in the press release are potentially far-reaching. For instance, they suggest that a TV channel could be abusing its dominant position by keeping its advertising space and revenues for itself, or that supermarkets may be bound by a duty of non-discrimination when placing goods on their shelves.

The industry has changed a great deal since 2010: The Google Search case has been going on for a very long time. This is always dangerous in EU competition law, and even more so in dynamic industries. It is obvious that end-users’ habits have changed a great deal since 2010. Firms’ behaviour and strategies have also changed. As the press release shows, this is something that promises to be contentious in the case. Amazon and eBay look more like price comparison websites. And Google Shopping looks more like them. As a result:

  • The credibility of the case depends, by and large, on market definition: If one assumes that Amazon and eBay compete with Google on the same market, the Google Search case certainly sounds far less problematic. Can one credibly argue that Google’s practices are an issue where it faces rivalry from two giants? Unsurprisingly, the press release refers to this point of contention. The Commission acknowledges that the market may be broad enough to encompass Amazon and eBay. Still, it believes that these two firms do not compete with price comparison sites. In any event, it clarifies, Google’s practices would still be abusive under a broad definition of the market.
  • It is not clear that there is a causal link between Google’s practices and the abuse claims: When the industry changes significantly during a period of time, the exclusion of some firms may very well be the natural consequence of the evolution of the market. In Post Danmark II, the Court emphasised that Article 102 TFEU applies where the effects are ‘attributable’ to the dominant firm, that is, where there is a causal link between the practice and the alleged effects.
    Irrespective of how the market is defined, the Commission would have to show, accordingly, that the alleged decline of some price comparison sites is the consequence of Google’s behaviour, and not the consequence of the rise of Amazon and eBay and/or of changes in end-users’ behaviour. You will certainly remember that this is where Streetmap failed. Mr Justice Roth concluded that the decline of that firm would have happened anyway, and was not attributable to Google.

Is Google Search an object or an effects case?: I wrote last year that it was not entirely clear to me whether Google’s practices were deemed abusive by their very nature or only insofar as they are likely to have exclusionary effects. The issue is not any clearer after reading yesterday’s press release. Google’s practices have been under investigation for so long that we should know by now whether they had exclusionary effects. But maybe this fact does not really matter that much.

There are references to exclusionary effects in the press release, of course, but I am not sure that they are decisive. Bloomberg echoes the statements made by the Commissioner, which suggest that what really matters is the fact that Google discriminates in favour of its own services, and that evidence in this sense may point to a broader ‘pattern’. If Google Search is indeed being pursued as an object case, what I wrote above is irrelevant. A ‘by object’ approach could allow the Commission to start new cases (concerning travel and local search, for instance) very soon. Which is, I understand, exactly what the Commissioner has suggested.

Written by Pablo Ibanez Colomo

15 July 2016 at 10:49 am

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The General Court’s Judgment in Case T-216/13, Telefónica (Counterfactual reasoning applied to fine calculation?)

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A few days ago the General Court issued interesting Judgments in cases T-208/13, Portugal Telecom, and T-216/13, Telefónica that have gone fairly unnoticed (possibly because they are not available in English). For the purpose of this post I will discuss the Telefónica Judgment.

The annulment proceedings relate to a Commission decision sanctioning Telefónica and Portugal Telecom (“PT”) for having included a clause under which both parties committed “to the extent permitted by law” not to compete with each other in the Iberian market in any new projects or activities in the telecommunications sector (including fixed telephone and mobile telephone services, internet access services and television services) as part of the agreement for the sale of PT’s stake in Brasilcel to Telefónica during a certain period. The clause was meant to be in force between September 2010 and 31 December 2011 but was formally withdrawn following the opening of the case in February 2011.

The decision considered this clause akin to an outright market sharing agreement, and dismissed the arguments Telefónica put forward in relation to, among others, the fact that a qualification “to the extent permitted by law” had been introduced at the end of the negotiations; the absence of actual anticompetitive effects; the alleged ancillary nature of the clause; as well as the argument that the clause was in reality considered ineffective following an ex post self-assessment undertaken by the parties’ lawyers. For the purposes of the calculation of the fine, the decision took into account the value of sales made by the parties’ in their respective home countries and applied a 2% coefficient that resulted in almost 67 million euros for Telefónica and in roughly 12 for PT.

The General Court’s detailed Judgment validates practically all of the Commission’s substantive thesis with one notable exception related to the calculation of the fine. But don’t lose the interest yet; there is some very interesting legal debate here:

-On the one hand, the Judgment confirms that, having regard to the legal and economic context, the conduct was a “by object” restriction. Telefónica had claimed that the clause was ancillary to a complex deal and that it had been imposed by the Portuguese government, so that its only choice was to limit the impact of the clause by forcing a self-assessment of any future conduct by including the phrase “to the extent permitted by law”. The Court dismisses the argument observing that Telefónica’s behaviour was autonomous and not forced by the Portuguese government (¶¶ 111-120) and that the claim that the clause was considered indispensable by the Portuguese government had not been proved (¶¶ 123-166). The Judgment does not accept Telefónica’s contention that adding the “to the extent permitted by law” qualification conditioned the validity of the clause to a subsequent self-assessment. It essentially observes that the parties themselves did have doubts as to the legality of the clause and that no one had explained why it had not been possible to clarify the matter prior to the closing of the deal or to its entry into force (¶¶ 181-192). Moreover, the Judgment does not accept the statements of the parties’ lawyers made before a notary as those do not coincide with the content of the written agreement to suppress the clause; ¶¶ 187-200).

The counterfactual. In its fourth ground of appeal Telefónica had claimed that the Commission had failed to assess in detail the structure of the markets in order to verify whether there would have been real, concrete opportunities for the parties to compete during the period affected by the clause had the latter been absent (i.e. that the Commission failed to address the counterfactual). The legal logic is correct: an agreement cannot restrict competition that would not have existed, but the argument was lost on the facts. The Judgment responds to these arguments noting that in this case it was not necessary for the Commission to assess in detail the structure of markets or potential competition given that the non-compete clause itself implied an acknowledgment of at least potential competition, that its subject-matter consisted of market-sharing, that its scope was very wide and the affected services had just been liberalized (¶¶ 201-227).

-On the other hand, however, and this is the main novelty in the case, the Judgment rules that the Commission was nevertheless required to assess potential competition between the parties for the services affected by the clause when calculating the value of sales. Since this exercise was not conducted, the Commission is ordered to make a fresh finding with regard to the calculation of fines (see ¶¶ 295-310). This relates mainly to the sales made by virtue of activities that would not have been subject to competition even absent the agreement  (e.g. services provided under monopoly conditions or others where PT’s access was impossible; see ¶ 274). The Judgment provides that the Commission should have examined the parties’ arguments seeking to establish that there was no possibility of competition for certain services, and that only after it might determine the value of sales linked to the infringement for fining purposes.

So, effectively, the Court endorses the Commission’s stance not to assess potential competition for the purposes of determining the legality of the conduct but nevertheless requires it to conduct this exercise at a later stage, when calculating the fine. And you may wonder: Why? Is this right?

Here is my off-the-top-of my-head take subject to our usual disclaimer:

  • My feeling is that the Court was also –rightly- seduced by the counterfactual logic, as it wouldn’t make sense to sanction a restriction of competition that would not have existed. However, the Court’s overall assessment of the nature of the clause and context to the case led it to conclude (like in Toshiba, also cited in the Judgment) that the agreement did restrict at least potential competition that would otherwise have existed. This is correct in general, but also ignores that the scope of the infringement would have been reduced by excluding those activities where competition was not possible (in fact, ¶ 221 seems to suggest this could have been done) (admittedly, I don’t know how the parties argued it so perhaps the Court wasn’t able to do more). Accordingly, it moves on to the next step and follows a similar logic at the stage of fine calculation.
  • In doing so, the Court encounters a problem, as there is also case-law from the ECJ (cited in 306) stating, in the context of market sharing, that one cannot uphold an interpretation whereby the Commission would be, when calculating fines, subject to obligations to which it is not subject for the purposes of the application of Article 101 (C-543/07, Prym, ¶ 64).
  • The Judgment appears to be aware of this tension and therefore observes that the ECJ’s Judgment in Prym was rendered at the time the previous Fining Guidelines were in force (306 in fine), and emphasizes that in this case it is not imposing different obligations on the Commission but merely extracting the necessary consequences of recital 13 of the current fining guidelines which was self-imposed by the Commission (and which provides that in determining the basic amount the Commission will take the value of the undertaking’s sales of goods or services to which the infringement relates). This is an interesting and certainly defensible argument; at the same time, some may claim that it does not fit squarely with other case-law (e.g. C-580/12 P, Guardian ¶¶ 57-58).
  • In my personal view, and taking for granted the Judgment’s factual assessment, perhaps the “more correct” solution, and one that would have avoided this tension, would have been to rule, in the first place, that the clause restricted competition by object but only in relation to activities where there could have been viable competition between the parties. There is abundant case-law that would have supported this reasoning (STM, European Night Services, O2, E.On –discussed in the Judgment- and others). Should that have been done, the Court would not have found the above-mentioned obstacles. Now, this is only my hastily formed opinion; happy to think it through together in case you might have comments.

If interested in all of these issues (which must be the case if you made it this far), you should know that Pablo and I are (or rather he is and I should be) working on a paper that develops the views expressed here, particularly regarding counterfactual assessments.

Written by Alfonso Lamadrid

12 July 2016 at 6:56 pm

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Yet another presentation on competition and big data

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My silence on the past few days has to do with several open fronts thanks to the Commission’s bad habits of summertime desk cleaning, but also to my bad habits of devoting  non-work time to conferences and talks (my only consolation is that Pablo has recently been by far the most active speaker in Chillin’ Competition’s flying circus).

-Some of you have asked for the presentation I used at the VUB’s very interesting debate on big data and competition law; here it is:

Competition-big-data_lamadrid 23 June

You know my views from quite a few previous posts (all links appear at the end of the ppp). The main addition this time was to discuss the joint French-German report issued last May which essentially makes general conjectures about how standard theries of harm could apply to big data (like they apply to any other asset) if the right facts were to arise in a given case. In sum, nothing new under the sun.

The change of attitude on the part of competition authorities is nevertheless remarkable. When I spoke at the EDPS closed-door workshop at the European Parliament in one of the first discussions on this matter my views were perhaps a bit anti-climatic for an audience pre-disposed to use competition law to tackle non-competition issues. But I did -logically- have the support of the only authority in the room, DG Comp. Now, however, we see not only the German Facebook case and the French-German report giving further visibility to a non-issue, but I also hear that some within DG Comp are pushing to do more on this front. That’s disconcerting.

-None of you have asked for the presentations I have used the past two Fridays at the College of Europe Summer Courses (where for the 4th year in a row I’ve lectured on Antitrust Procedure and Article 106). Lack of interest has never precluded me from posting stuff here, but since the two presentations are in Mandarin I’ll spare you the pain…

Written by Alfonso Lamadrid

12 July 2016 at 6:46 pm

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Some thoughts after the Intel hearing: the Court will choose between legal consistency and continuity

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I have read with great interest the report on the Intel hearing that Trevor Soames shared via Chillin’ Competition. I now feel I have a good sense of what went on and, more importantly, of what is at stake.

Above all, the hearing has revealed the Court of Justice will be making a choice between legal consistency and continuity. It is not a secret that courts typically lean towards stability, and thus tend to favour the latter. More often than not, it is sensible to do so, primarily because it preserves legal certainty.

Sometimes, however, continuity can be the very source of legal uncertainty. Where the case law is plagued with inconsistencies, it may not be possible to tell in advance whether a practice is lawful or unlawful. In such circumstances, favouring continuity becomes counterproductive. It may indeed provide stability, but at the price of making the case law impenetrable. If legal certainty is to be achieved, it may be necessary to refine it.

As the law stands, exclusive dealing and loyalty rebates are prohibited as abusive by object under Article 102 TFEU. These practices are only acceptable where the dominant firm is in a position to provide an objective justification. I see the attraction of continuity, and I certainly understand the reluctance to depart from a line of case law that dates back to the 1970s. Thus, I would not be surprised if the Court of Justice went for stability in Intel.

The hearing has made apparent, on the other hand, that the prohibition by object of exclusivity and loyalty rebates is a source of legal inconsistencies. It is simply not possible to reconcile this line of case law with other rulings. This is the reason why rebate cases remain controversial almost 40 years after Hoffmann-La Roche, and the reason why the Commission reviewed its enforcement priorities a decade ago.

The existing legal inconsistencies have become, if anything, more apparent after Post Danmark II. This idea is clearly illustrated by comparing the legal treatment of standardised rebates schemes (at stake in Post Danmark II) with the legal treatment of exclusive dealing and loyalty rebates (at stake in Intel).

Consider the example of a standardised rebate scheme that only covers 1% of the market. Is this practice prohibited under Article 102 TFEU? Almost certainly not. The Court explained in Post Danmark II that a standardised rebate scheme is only abusive if it is likely to have exclusionary effects. The Court also mentioned the coverage of the practice as one of the factors that determines the likelihood of such effects. And it is very unlikely that a rebate scheme that covers 1% of the market will be exclusionary.

How about an exclusive dealing agreement that only covers 1% of the market? If the supplier is dominant, this agreement would be prima facie prohibited by object. It would be very unlikely to have exclusionary effects. As the case law stands, however, this fact is irrelevant. It would still be unlawful.

I gather from the reports of the hearing that many of the questions asked by the Advocate General and the judges focused on this inconsistency. This is not surprising. It is difficult to think of a reason why loyalty rebates, on the one hand, and standardised schemes, on the other, should be treated differently under Article 102 TFEU (most probably because there is not a single one). The case law (Michelin II, British Airways, Tomra) shows that loyalty and standardised rebates are similar in their nature, purpose and (pro- and anticompetitive) effects (so much so, in fact, that it is sometimes difficult to distinguish between them in practice).

Against this background, I feel that, in this particular instance, continuity appears to do clearly more harm than good, and that, accordingly, consistency should be favoured instead. What I do not know, alas, is whether the Court will come to the same conclusion.

Written by Pablo Ibanez Colomo

7 July 2016 at 11:25 pm

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On Brexit- the unthinkable and unreasonable

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There are risks and dangers so great that it is hard to come to terms with the idea that they exist and may materialize. The magnitude of it all makes them seem unreal. And when they finally turn into reality, they feel like a bad dream.
I never thought Brexit would happen. It’s a vote against all reason that condemns a country and its new generations, that harms the rest of the continent and that opposes the best and most successful political organization in history precisesly when we need it the most.

History is full of examples showing how we are perfectly capable of acting against our interests screwing up all that we have. When one sees something so absurd like this, when one sees Farage, Le Pen, Trump and essentially any dangerous extremist celebrate, dancing as the ship sinks, when you think that a few selfish misinformed votes can afect the future of your children, then frustration and anger tend to take the place of hope on reason.

If the EU is sometimes hard to defend to some people that is only because it is the guarantee to many of the best things we have, so much that we take for granted that they will always continue to be there no matter what. And that is fatally wrong.

This is a very sad day. I only hope other Member States would realize that there is only the way forward, and that the alternative is the abyss.

Written by Alfonso Lamadrid

24 June 2016 at 7:25 am

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A Clash of Swords (The Intel Hearing, by Trevor Soames) (Part II)

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Below is the second part of Trevor Soames‘ excellent, original and very detailed narration of the Intel Hearing held yesterday in Luxembourg. Chapter 1 deals with jurisdictional issues; Chapter 2 with rebates; Chapter 3 with procedural issues and Chapter 4 with fines. Enjoy!


Prior to the commencement of proceeding the Court asked the parties to address their oral pleadings to three questions, as follows “Pursuant to Article 61(2) of the Rules of Procedure, the parties are requested to focus their pleadings on the Commission’s jurisdiction over the agreements concluded between Intel and Lenovo for 2006 and 2007. The parties are also requested to state their views regarding the impact of the judgment in Post Danmark (C-23/14) on the characterisation as loyalty rebates applied to agreements concluded by Intel and on the procedural handling of the interview conducted by the Commission with Mr D.”

The following report seeks to reflect fairly and as precisely as possible what the different parties said, dealing with each of the issues in turn (although, for the sake of brevity, the closing speeches are not recorded here).  As there is no Rapport d’Audience and as a result non-parties have no access to a summary of the pleadings, the oral argument provides an important insight into what each side has said to the Court in this very important case on a number of key issues.  Also, and importantly, the questions posed primarily to the Commission and the extensive Q&A by AG Wahl in particular perhaps gives some insight into the direction of travel he may be following in the preparation of his Opinion.  Will that Opinion provide a much hoped for clarification in this important area of competition law as well as a correction to the much-criticised judgment of the General Court in Intel?  Will AG Wahl’s Opinion have the same importance and impact of a number of his other Opinions in the competition law arena, such as in Cartes Bancaires.  We will have to wait and see.  And, of course, even after the AG opines we will have to wait to see the extent to which the CJEU follows his advice.

The report therefore seeks to provide a logically structured yet still verbatim account of yesterday’s hearing, with some commentary and observation contained in the final part (which will come tomorrow).

Read the rest of this entry »

Written by Alfonso Lamadrid

22 June 2016 at 4:58 pm

Posted in Uncategorized

Thunder and lightening over Luxembourg (The Intel Hearing, by Trevor Soames) (Part I)

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Our call for Chillin’Competition special envoys to the Intel hearing caught the attention of  Trevor Soames, who volunteered to cover it for the readers of this blog. It’s a luxury for us to post his chronicle of the hearing held today. Below is a first teaser. A more complete report is literally on its way from Luxembourg:


In a dramatic and sometimes stormy hearing today the Grand Chamber of the Court of Justice held an oral hearing on Intel’s appeal against the General Court’s decision upholding the Commission’s Article 82 infringement decision.  The strong bench was led by CJEU President Judge Koen Lenaerts, with former CFI da Cruz Vilaça as Juge Rapporteur and Nils Wahl as Advocate-General.

The Court asked the parties to focus their oral pleadings on three specific questions and thereafter Commission counsel was peppered with multiple follow up questions, initially from da Cruz Vilaça and then Nils Wahl.  Judge Eugene Regan also asked a single but incisive question.  The hearing overran its allotted time and raised a number of important issues.

One had the sense that the Advocate General is preparing to deliver a profoundly important Opinion shedding light on numerous controversial issues, including the validity of the General Court’s tripartite categorisation and its consistency (or not) with case law such as Post Danmark II, issues of jurisdiction and due process.

A full report will be published later today.

Counsel at the hearing were Nicholas Khan for the Commission supported by a distinguished team from the Legal Service led by Theofanis Christoforou and senior officials from DG Competition including DDG Cecilio Madero. Intel was represented by Daniel Beard QC and for the intervener ACT, Jean-François Bellis.


Written by Alfonso Lamadrid

21 June 2016 at 3:30 pm

Posted in Uncategorized


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