On the Negative Side-Effects of Economies of Scale
The mainstream theory goes like this: scale effects, or scale economies, are a source of productive efficiency. In increasing output, firms active in sectors with high fixed costs (FC) manage to lower average total costs (ATC). This is because FC can be spread over a larger quantity of output. When firms with high fixed costs produce a lot, the share of the FC that bears on each produced unit (the average fixed cost, AFC) decreases, and in turn, so does the ATC .
Now, besides this, achieving economies of scale may have adverse, long-run, side-effects on productive efficiency. Because the fixed resources are more intensively used – think of a truck, a network, an engine, that is intensively solicited to deliver greater output – a number of new costs might in turn be incurred as a result of the decision to increase production scale. The truck, network, engine might suffer technical damage, dysfunction, require more maintenance, etc. as a result of its increased use. It may have to be replaced more rapidly. There are also opportunity costs arising from the decision to use existing capacity to produce more.
What is relatively interesting is that scholars often talk of economies of scale as something plainly positive. The negative side-effects of economies of scale might however be significant. I am not cognizant of any literature on this (and have not done the research yet), but would welcome references on this.
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4th international competition conference – Friday, 27 November 2009 – Brussels
The Brussels Bar, Dutch Speaking Section is proud to announce the fourth edition of its International Competition Conference. This year’s conference will be held on 27 November 2009 and once again brings together an exceptional group of speakers and panelists. The morning session will be devoted to the current and future law on distribution agency and licensing agreements. During the afternoon, various workshops will discuss topical enforcement issues.
Tracking Prosecutorial Bias – Evidence from MyTravel vs. Commission?
In MyTravel vs. Commission, the CFI provides a good account of the past decisional process within DG COMP.
In the late days of the Commission’s administrative review of the Airtours/FirstChoice transaction, Airtours (now MyTravel) submitted a new commitments proposal to the Merger Task Force (“MTF”). The CFI’s MyTravel vs. Commission ruling contains evidence that the MTF had prepared a briefing note for the competition Commissioner entitled “defensive points“. The purpose of this note was to debunk the late remedy proposal submitted by Airtours. Here is the relevant § of the CFI’s ruling:
“§114: a note setting out lines to take headed ‘Defensive Points – Offer of Undertakings’ prepared by the MTF for the attention of the Member of the Commission responsible for competition matters intended to enable him to put forward arguments relating in particular to the assessment of the substance of the commitments submitted on 15 September 1999“.
From a legal standpoint, the harsh title of this briefing note is quite surprising. Pursuant to the Merger Regulation, the Commission is supposed to objectively assess whether the proposed commitments will remove competition concerns, not to defend itself against a proposed remedy package.
In reality, this kind of vindicative language illustrates the unnamed adversarial nature of merger proceedings in the days of the MTF. In the Airtours case, which led subsequently to the harsh, notorious, annulment of the Commission’s decision by the CFI, it seems that the Commission had a preferred, pre-determined, bias position against the proposed merger, which it thus sought to “defend”. Since then, the MTF has been dissolved.
On a related issue: I was not aware that the Airtours saga had given rise to litigation before the CFI and ECJ in relation to the access of private parties to some of the Commission’s internal documents. Following the Airtours judgment, the Commission apparently established a working group comprising officials of the DG COMP and the legal service in order to consider whether it was appropriate to bring an appeal against that judgment and to assess the implications of that judgment on the procedures for the control of concentrations or in other areas. MyTravel sought to obtain access to the documents of this working group as well as other documents. The Commission decided to grant access to several of those documents, but refused to grant access to others (or to certain parts of the requested documents). The Commission’s decisions were challenged before the CFI, which annuled them in part only (T-403/05). This ruling is now being challenged before the ECJ (C-506/08 P).
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Tribute to Advocate General Ruiz-Jarabo Colomer
Advocate General Dámaso Ruiz-Jarabo Colomer passed away last night. This is a truly irreparable loss that comes as a great shock to all of us.
Advocate General Ruiz-Jarabo has been one of the very finest lawyers in the history of the European Court of Justice. Not only he was decisive in shaping the role the of Advocates General, but his contribution to the development of EU law has been critical in so many ways.
He will be remembered by all who met him and by all who learnt from his brilliant Opinions. Those Opinions will surely continue to inspire and influence European law for many years to come. We shall all miss him greatly.
More on AG Ruiz-Jarabo Colomer
“1. Dans les premiers temps de l’État-providence, certains domaines économiques ont été soustraits à la logique du marché afin de réduire l’écart entre «espace vital dominé» et «espace vital effectif».(2) Au nom de valeurs qui n’étaient pas strictement économiques et qui sont consacrées dans la notion juridique continentale classique de service public, l’intervention de l’État a été intensifiée dans certains domaines, des monopoles ont été créés et la réglementation a été renforcée.
2. À partir de l’Acte unique européen, qui a érigé «sur l’autel des idées politiques» une nouvelle idole, la concurrence, le service public est devenu un obstacle à surmonter en vue d’une libéralisation devenue source de toutes les espérances.(3)
3. L’ouverture du marché est la première étape de cette politique, mais l’élimination des barrières laisse subsister des besoins que le marché ne peut satisfaire à lui seul, d’où l’intervention publique, sous forme de «services d’intérêt général» et d’«obligations de service public», que les autorités imposent aux entreprises des secteurs libéralisés pour sauvegarder des intérêts publics dont la satisfaction est impérative et ne peut donc être laissée au libre jeu des forces du marché.
4. Le grand défi du droit économique actuel réside dans la délimitation de ces interventions publiques. À ce jour, la question ne s’est posée que par rapport à l’existence de droits exclusifs ou au financement des services en question, mais rarement à propos des obligations de service public, qui font précisément l’objet des questions préjudicielles posées en l’espèce“.
“Born 1949; Judge; Member of the Consejo General del Poder Judicial (General Council of the Judiciary); Professor; Head of the Private Office of the President of the Consejo General del Poder Judicial; ad hoc Judge at the European Court of Human Rights; Judge at the Tribunal Supremo (Supreme Court) from 1996; Advocate General at the Court of Justice since 19 January 1995“.
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10,000 Visits
We officially launched this blog on 9 September 2009. In a little more than 2 months, we got 10,000 visits.
Thanks to all of you for reading us.
Nicolas and Alfonso
Why Law Matters – Evidence from PepsiCo’s Secretarial Failures
Law has become a truly important aspect of firms’ business strategies (apologies for stating the obvious but similarly to poor good antitrust papers, an attractive post must start with a sweeping strong statement).
Yet, in the view of a significant share of firm’s personal, legal matters remain often perceived as secondarily important, “support”, matters as compared to finance, marketing, etc. A recent story shows that it is crucial to raise personal awareness to the fact that legal matters/risks are almost equally as important as other “core business” issues. As reported by Reuters recently:
A Wisconsin judge has ordered PepsiCo Inc to pay $1.26 billion to two men who said it stole their idea to sell purified water after a secretary mislaid a document alerting the world’s No. 2 soft drink maker the lawsuit existed.
It is reported that the sum of $1.26 billion represents 20% (!) of PepsiCo’s average yearly profit (BTW: an amount which is in the range of the fines now imposed by the EC antitrust authorities). It is also reported that the secretary was too busy preparing a board meeting, of a supposedly higher importance…
For more on the fact that firms’ legal performance (in terms of compliance processes, litigation strategy, etc.) may influence their market competitiveness, see the innovative research carried out by Christophe Roquilly and Christophe Collard from LegalEDHEC as well as a book published under the direction of Antoine Masson earlier in the year.
42nd Lunch Talk of the GCLC – 26 November 2009
The 42nd Lunch Talk on Recent trends in the Commission’s Review of Airline Mergers will take place on 26 November 2009. The speakers: Daniel Boeshertz from DG COMP and Sven Voelcker from WilmerHale. Please see here for registration form.
Rarities – Collective Dominance – EMC/European Cement Producers Decision
Not unlike excessive or discriminatory pricing claims, complainants purporting to lodge allegations of abuse of collective dominance face a tough job to convince the Commission to start proceedings.
In a 2005 case that went largely unnoticed (the EMC/European Cement Producers Decision), the Commission held that mere allegations that some firms belong to an association of undertaking and participate to meetings do not, in and of themselves, establish the existence of “links” within the meaning of the traditional collective dominance case-law (CMB, TACA, and other cases).
“§120: EMC failed to provide substantiated evidence relating to the circumstances in which the Portland cement producers collectively hold a dominant position. Indeed, EMC has not given any indication of the existence of any link or factors which give raise to a connection between the European cement producers. The mere fact that Portland cement producers are members of Cembureau and that their representatives take part in meetings of the Technical Committee of CEN is not sufficient in order to prove the existence of a collective dominant position”
“§44: In the case of collective dominance the undertakings concerned must, from an economic point of view, present themselves or act together on a particular market as a collective entity.
§45: In order to establish the existence of such a collective entity on the market, it is necessary to examine the factors that give rise to a connection between the undertakings concerned. Such factors may flow from the nature and terms of an agreement between the undertakings in question or from the way in which it is implemented, provided that the agreement leads the undertakings in question to present themselves or act together as a collective entity. This may, for instance, be the case if undertakings have concluded cooperation agreements that lead them to coordinate their conduct on the market. It may also be the case if ownership interests and other links in law lead the undertakings concerned to co-ordinate.
The key explanatory factor for this is arguably that the Commission does not want to uphold Article 82 EC allegations as a surrogate for unproven cartel behaviour. In this case, the parties were primarily seeking to establish an Article 81 EC violation and, only ancillarily, had invoked Article 82 EC.
This decision should thus be interpreted as another illustration of the Commission’s reluctance to act upon abuse of collective dominance complaints (to be read also in conjunction with the Laurent Piau case and the Commission’s Guidance Communication on Article 82 EC which leaves collective dominance outside of its enforcement priorities).
(Wikipedia Image. Possibly subject to copyrights. Source here)



