It’s all about the money
Competition conference organisers are yield management experts.
Take a look: if you register now for GCR’s next telco, media and tech conference due on 2 July, you will benefit from a “super early booking rate” of £650.00!
You read well: £650.00 for a one day conference in one of the cheapest cities of Europe, London.
Sure, the programme mentions no such thing at this stage – I guess it is still too “super early” in GCR’s language – but you may even get a free coffee/meal and a bunch of great GCR brochures for this price. Wow!
In contrast, GCR seems less familiar with the output-enhancing effect of third degree price discrimination. Take a look:
|Registration type||Super early booking rates:|
There are no categories for “academics“, let alone “students”. Sheeze.
Maybe it’s just that the event has no academic ambition, as the list of
stakeholders speakers suggests.
PS: Kaï-Uwe Kuhn is presented as CRA. Did he quit the CET yet?
PS2: If agencies seek a target for excessive pricing investigations, they should sure throw an eye on the lucrative conference business.