Important message to all Chillin’Competition groupies:
Alfonso just exited the market.
He and Lali signed a very long term contract this week end in Reinosa, which includes exclusivity provisions, joint production, infrastructure sharing, information exchanges, financial integration, etc.
This alliance is welfare-enhancing. I can personally testify that a gargantuesque wealth of cheese, jamon and wine resources was put on table this week-end.
But what this pact first and foremost generates are non-economic efficiencies.
There is a lot of love, true, genuine, sheer love between the two parties (and amongst their families and friends).
Congratulations to Alfie (my co-blogger’s nickname) and Lali.
And a huge, enormous thank you for the amazing ‘turnkey‘ wedding.